To sell, or not to sell, that is the question!
Wednesday, June 17th, 2009
I recently did a corporate valuation for a client and in going through the financials for the last few years it occurred to me that his business was worth little on paper but was actually quite lucrative. In fact, after a long conversation about possible valuation methods and the effects of the current downturn, the owner asked me what I would do in his position. My brain had been juggling all sorts of possible plans of action for two days, so I was prepared to state my singular thought, “I wouldn’t sell.”
What?
I had to play it backwards and forwards, different amounts, and different tweaks, but no matter how much I reordered the data I kept coming up with the same answer. To sell now would be leaving far too much money on the table. The buyer had not yet had access to the numbers I was working with, but I feel certain he thought he would be getting a steal. Certainly there is no shortage of business owners who would rather be bought out than just close the doors and turn the keys over to the landlord or bank. Something is better than nothing.
This is the love/hate aspect of consulting. I love my job, the analysis, brain storming, twisting and turning to see the whole picture and implementing solutions. After that comes the much harder part, when I can only give a factual account of what the numbers mean, and postulate the options the client has. In business I am, in game show terms, a “lifeline”, the real equivalent of “phone a friend”, “ask the audience”, or a “street shout-out.” I can apply all of my experience and education to a problem, and then break it down to the salient details to ensure each little part is understood. Ultimately, at the end of the day, the client is the one who has to pull the trigger and give their “final answer.” I get paid either way, only my reputation is on the line, and I can’t see into the future any more than anyone else.
I do everything I can to make money for my clients, or to mitigate losses when necessary, but imagine for a moment that your friend or family member is on a game show and has just been asked a question that could mean the difference between struggling to make ends meet and never having to work again, when all of a sudden, your phone rings…